In a groundbreaking shift, streaming has now surpassed satellite TV in popularity, according to Nielsen’s May 2024 report of The Gauge™. Streaming platforms have captured a record 38.8% of total TV usage, reflecting viewers’ growing preference for on-demand content.
One of the standout shows, CBS’s *Young Sheldon*, concluded its seven-season run with a remarkable 6 billion viewing minutes across broadcast, cable, and streaming. This demonstrates the balanced consumption across traditional and digital platforms.
The report highlights an 8% year-over-year increase in streaming, with free ad-supported TV (FAST) platforms like Tubi and The Roku Channel seeing substantial growth. Tubi’s usage jumped by 43%, and The Roku Channel saw a 36% increase. YouTube and Netflix continue to dominate, with YouTube holding a 9.7% share and Netflix at 7.6%. Notably, Netflix’s *Bridgerton* led streaming titles with over 5.5 billion viewing minutes for its third season.
Broadcast TV saw a slight uptick due to major events like the Kentucky Derby, while cable usage declined to 28.2%, primarily due to the end of major sporting events.
Nielsen’s insights underscore the ongoing trend: viewers increasingly favor the flexibility and variety of streaming over traditional satellite and cable TV. This trend presents a significant opportunity for streaming services to expand their reach.
For Abundant TV, the fastest-growing Christian streaming service in the world, this is a pivotal moment. As streaming continues to rise, AbundantTV is well-positioned to leverage this growth, providing diverse and inspirational content to a broad audience.
**About The Gauge™**
The Gauge™ by Nielsen provides a comprehensive monthly analysis of total broadcast, cable, and streaming consumption through television screens. It offers valuable insights into audience behaviors and trends, aiding the industry in adapting to the evolving media landscape.
As streaming takes center stage, it’s clear the TV industry is experiencing a profound transformation. Platforms like Tubi, The Roku Channel, and Netflix lead this shift, while traditional TV methods must innovate to stay relevant. For viewers, this evolution brings more choices and greater convenience, heralding a new era in entertainment.
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